What’s in a name? If you’re Victor Technologies and the name is Tweco, then the answer is the single brand for specialty welding products and arc accessories. The company has announced it will realign its brand portfolio under the Tweco name.
Starting with the Tweco Fabricator 3-in-1 welding machines and continuing throughout the entire Thermal Arc product line, all welding products will transition to the Tweco brand.
“From the classic Tweco MIG gun to the latest multi-process welding machine, Tweco products are designed to enhance the skill and reputation of every welder,” said Martin Quinn, CEO of Victor Technologies.
Late last year, the Tweco logo design was refreshed to welcome a new generation of welders to the brand. The new brand mark and trade dress have already been introduced with Tweco MIG guns and arc accessories. Welding power supplies will now be added, with all current Thermal Arc units transitioning to a sleek black design and prominent Tweco branding.
This latest announcement is part of the company’s strategy to leverage the strength of its global brand portfolio and enhance its position as an innovative leader of welding solutions.
Approximately one year ago, the company changed its name to Victor Technologies, aligning all of its cutting and gas control products under the Victor brand.
“Tweco shares a history and a set of values based on authenticity, innovation and
a deep connection with the end user,” Quinn said. “This realignment leverages our two strongest and most respected brands in the market, Victor and Tweco.”
Headquartered in St. Louis, Victor Technologies provides solutions for cutting, gas control and specialty welding equipment under brand names that include Victor, Victor Thermal Dynamics, Victor Arcair, Victor TurboTorch, Tweco, Thermal Arc, Stoody, Firepower and Cigweld.